The cool thing about a blog is that once the info is there, it’s there forever. So, it makes sense to do the work right initially. One of the things we’ve done right is put together a great website with some good articles on our blog. Here’s an example of how I used it recently…

I visited a prospective client in Maitland with Freddie ( new salesfrog ). Our plan was to pitch our ADSL VPN solution ( one of Frogfoot’s many cool products - I’ll write more about this later ). Well, we found that this company had in fact already implemented a similar solution , not nearly as funky and smart as ours, but reasonably good nonetheless ( I’ll tell you why ours is better in that same post ).

One of the questions the IT Manager had was how our mail filtering was done. Ha ! Now I had him ! He walked right into it. I asked him to open his browser, took him to the Frogfoot Homepage and pointed out our recent post explaining our mail filtering system.

Boy was he impressed! He was able to read and understand our methodology as a result of the cool flow diagrams created by our graphic artist Vincent ( a living legend ).

Another example I have is me bumping into an ex-colleague a day or so ago. He asked about the ISP industry, and I pointed him to my post. That opened a can of worms which will lead to more business down the line no doubt